Adidas: “White Out”

 

Conceived and directed by Tronic, “White Out” features Jenna Jameson as a mallet-wielding, white clad, arcade-obsessed femme-fatale in this spot for Adicolor, a line of trainers from Adidas. “White Out” was a huge viral success on both YouTube and ifilm.

Name

Tronic Studio

Location

New York, New York

Website

www.tronicstudio.com

 

Remixing Reality

Tronic is a multimedia studio founded by architecture graduates Jesse Seppi and Vivian Rosenthal. Their work moves between film, animation, architecture and experiential design. They’ve delivered unique digital visions for both RES and Creative Review; directed adverts for Nike, GE and Adidas; conceived and executed installations for Diesel, Sharp and Wired; and, in general, have worked to eliminate lines delineating one form of creative media output from another. These visual futurists are boldly combining architecture, graphic design, film and animation through new uses of technology to create striking and conceptually based work.